RAC issues campaign following selfie survey results
The breakdown cover provider will issue the United Campaign, in a bid to reduce the number of drivers attempting to use their mobile phones when they are behind the wheel.
The survey, conducted by Confused.com, revealed that a large number of UK motorists admitted to using their phone, despite the fine rising from £60 to £100 last year.
Figures also found that an alarming 9% of those who were surveyed said that they had been involved in an accident as a result of using their devices, with 7% saying they have taken a selfie when the vehicle has been in motion.
Pete Williams, from the RAC said: “Taking a ‘selfie’ on your phone, talking or, for that matter texting, at the wheel of a vehicle is adding a massive physical distraction and impediment to being fully in control of your vehicle which is why it is illegal to do so.
“Our own research has revealed that 21% of motorists admit to using a hand-held phone when at the wheel which amounts to more than seven million drivers on the road and yet only 575,000 drivers have been prosecuted for doing so.
“With enforcement appearing not to be working we perhaps need to talk less of fines and more about how we create a united campaign that aims to make speaking, texting and using social media on a hand-held mobile as socially unacceptable as drinking and driving.”
According to THINK!, you are four times more like to be involved in a car accident if you’re using your mobile phone while driving.